Our Work

Real campaigns. Real numbers. Real lessons.

Three in-depth performance marketing case studies across e-commerce, B2B SaaS, and EdTech — with the full story of what was broken, what we changed, and what the numbers looked like after.

3
Campaigns documented
₹76L
Peak monthly revenue — StyleNest
−86%
Cost per paid customer — HireFlow
+129%
Enrollments — SkillVault

Each case study below is a full account of a real engagement — the brief, the diagnosis, the strategy, and the results. Click any card to read the complete story.

Performance Marketing E-Commerce Fashion D2C Brand

StyleNest — E-Commerce Fashion Brand

How a D2C fashion brand scaled from ₹5L to ₹20L/month ad spend — while actually improving ROAS.

StyleNest had been spending ₹5 lakh a month on Google Shopping and Meta Ads for a year — but ROAS had flatlined at 2.1x and cost-per-purchase was climbing. They wanted to scale without killing profitability. We rebuilt the campaign architecture, diversified the creative strategy, and fixed the attribution model. In 90 days, spend went to ₹20L and ROAS went to 3.8x.

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Key Results — 90 Days
3.8x
ROAS — up from 2.1x
+623%
Monthly revenue growth
−34%
Cost per purchase
4x
Ad spend scaled
Performance Marketing B2B SaaS HR Tech

HireFlow — B2B SaaS (HR Tech)

How a bootstrapped ATS startup went from ₹180 cost-per-trial to ₹62 — without increasing budget.

HireFlow were spending ₹2.5L/month on Google Ads and getting trials — but at ₹180 per trial and only 12% converting to paid plans. The founder said it plainly: "We're spending money, people are signing up, but they're not the right people." An account audit revealed broad match keywords pulling irrelevant traffic, no LinkedIn presence, and a single generic landing page for all traffic types. We fixed the intent, added the right channel, and built ICP-specific pages. Same budget. Completely different results.

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Key Results — 6 Months
−66%
Cost per trial (₹180 → ₹62)
+142%
Trial-to-paid conversion
−86%
Cost per paid customer
+190%
Monthly trials generated
Performance Marketing EdTech Online Upskilling

SkillVault — EdTech Platform

How an online upskilling platform doubled enrollments during a slow season — using YouTube and a smarter funnel.

SkillVault had hit a ceiling of 180 enrollments a month despite solid Google Search presence. The core problem was structural: they were treating a ₹30,000 course purchase like an impulse buy — ad to course page to "Enroll Now." No nurture. No YouTube. No lead capture. We rebuilt the funnel into three distinct stages — awareness, consideration, and conversion — and introduced YouTube In-Stream as the awareness engine. Same budget. Enrollments doubled in four months. Revenue went from ₹54L to ₹1.24 Cr monthly.

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Key Results — 4 Months
+129%
Monthly enrollments
−56%
Cost per enrollment
+130%
Monthly revenue
8.1x
YouTube ROAS
The Pattern

What all three cases teach us.

Different sectors. Different problems. One consistent finding across every engagement.

E-Commerce

Creative diversification

When you stop training your audience to buy only during discounts, your blended margin improves even as spend scales. The restructure mattered — but creative strategy moved the needle.

B2B SaaS

Keyword intent tightening

Volume of leads is a vanity metric. The real KPI is cost per qualified trial. ₹2.5L spent on the right 4,000 people beats ₹2.5L spent on the wrong 14,000.

EdTech

Funnel stage separation

High-ticket EdTech is a trust sale, not a click sale. The moment SkillVault stopped forcing an impulse purchase and started building a relationship funnel — the economics completely changed.

The through-line across all three: data-driven decisions beat gut-feel bidding every time. Research before strategy. Structure before creative. Attribution before optimisation.

Your challenge could be next.

Tell us what you are trying to solve. We will tell you honestly whether DryDigit is the right fit — and what the engagement would look like.

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