Digital Marketing & Performance
Meta Ads and Google Ads — strategy, creative, execution, and weekly optimisation. We do not hand you a monthly report. We hand you results: qualified leads, measurable conversions, and a return on ad spend worth reporting on.
Campaigns built on research, not assumptions.
Most performance marketing campaigns fail for the same reason: they start with creative and targeting assumptions instead of market data. The ad is launched, the ROAS disappoints, and the agency responds by changing the creative. The problem is never the creative.
At DryDigit, every campaign begins with research. We understand your competitive landscape, your audience's actual search and social behaviour, and the specific messages and offers that your market responds to. Only then do we build the campaign.
The result is campaigns that perform better from launch — and improve systematically through weekly optimisation based on real performance data, not monthly guesswork.
Full-funnel performance marketing across the platforms that convert.
Meta Ads — Facebook & Instagram
Campaign architecture, audience building, creative strategy, ad copy, A/B testing, and weekly bid and budget optimisation across the full Meta Ads funnel — from awareness to conversion.
Google Ads — Search & Display
Search campaign strategy, keyword selection, negative keyword management, ad copy, Quality Score optimisation, Smart Bidding configuration, and Shopping campaigns for e-commerce clients.
Creative Strategy & Development
Research-backed creative briefs, ad copy, and coordination with our AI Ads & UGC team for high-volume creative production. Creative that earns the click, not just the impression.
Audience & Targeting Strategy
Custom audience development, lookalike modelling, retargeting architecture, and audience exclusion strategies — all informed by the market research that underpins everything DryDigit does.
Conversion Tracking & Attribution
Accurate conversion tracking setup and maintenance. Meta Pixel, Google Tag Manager, and GA4 configuration so every campaign decision is made on reliable data rather than platform estimates.
Weekly Reporting & Accountability
Clear weekly performance reports covering spend, ROAS, cost per lead, conversion rate, and the specific actions taken each week. No jargon, no excuses — just the numbers and what we are doing to improve them.
Is your ad spend performing as it should?
Book a free campaign audit. We will review your current account, identify what is underperforming and why, and show you what a restructured campaign could realistically achieve.
Get a Free Campaign Audit